Content Marketing – 6 Things To Know About Your Audience #ContentMarketing

Social Media Policy

 Would you go to the 92nd birthday of your friend’s grandma with a bikini as a gift? Ok.. Maybe you would. But if you want to make a splash, it’s best to know your target audience and try bringing, let’s say, a card, with money inside.

Talking to your audience on social media is similar. You can’t effectively speak to a 20 something gamer in the U.S. the same way you speak to newlyweds in the U.K.

If you don’t know the following things about your audience on social media, you might be gifting a golden bikini when you really should have a card. Or in this case, publishing the wrong content at the wrong time.

6 things to know about your audience

1. Location

Know where your audience is and drill down from region to country to city. The location of your fans will help you identify the optimum time for posting. In addition, knowing where your Fans are located can help you shape your ideal fan base. Don’t allow your fan base to be diluted with the wrong kind of fans. Do you have a bunch of unwanted Likes from region you don’t do business in? Block those regions for accessing your Facebook Page and ensure each post reach doesn’t get “wasted” on people out of your target zone.

2. Language

Fans within a particular region may speak a variety of languages. It’s important to understand how diverse your audience is and consider tailoring posts by language within the same region. Inclusive and exclusive targeting based on language is possible and worth testing.

3. Interests

Pay attention to what your audience is interested in and get inspiration for the type of content you want to post. There’s a good chance your audience will have similar interests with each other. Look for interest trends and test content tailored to that particular category. Did you notice that a lot of your fans like a particular brand? Consider a sponsored promotion.

4. Social Status

This audience demographic is important to know because it not only helps you shape your message, it let’s you know if you’re attracting your target market. If you’re targeting parents of a certain income but reaching unemployed singles, it’s time to reconsider your approach.

5. Time Online

Reaching your audience when they are active online can be an important way to drive engagement and provide good customer service. If your customers make purchases in the evening you can amplify your content by publishing at the peak moment of activity. With social media, the initial uptake and reaction to your content is an important factor for determining its further reach. So if a piece of content is getting high engagement with the first 10% of people reached, that means it’s more likely for Facebook to serve that content to other eligible people.

6. Gender

Knowing the gender of your audience can help you tailor call to actions and use pronouns that resonate better with your audience. This can also be helpful in creating an effective tone of voice.

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Holiday Shopping Tips – How To Avoid Online Scammers

Holiday Shopping Tips - Avoid Online Scams

Holiday shopping? Scammers hope you’ll send them money for online purchases.

(BPT) – This holiday season, will you be one of the 197 million Americans to shop online, according to eMarketer? Holiday shoppers will go online to buy everything from gift cards to cars, flat screen TVs to smartphones. And a few of them will have their holiday spirit dampened by scammers who use a variety of schemes to convince victims to send money for a bogus purchase.

“The holiday shopping season is an opportunity for scammers,” says Dan Marostica, vice president of fraud risk management of Western Union, a leading money transfer company. “In the hustle and bustle of the holidays, con artists are counting on Americans’ desire for a good deal to help them cheat holiday shoppers out of their hard-earned money.”

Scammers attempt to contact consumers on a variety of online venues, from popular auction and free-ad websites to social media and even pop-up ads. Some scenarios hinge on one tactic – convincing the buyer to send money to the scammer via money transfer.

“Criminals may purport to be selling an item privately and claim they can only accept a money transfer,” Marostica says. “Or they may be offering something for ‘free’ like a puppy, simply asking the buyer to send a money transfer to pay for shipping. These cheats know that once a money transfer is paid it is difficult for the victims to get their money back from the seller.

As the holidays approach, follow these tips to avoid becoming a victim of an online purchase scam:

* Never pay for an online purchase by sending a money transfer to an individual.

* When shopping online, stick to established, reputable retail sites or auction sites that have clearly defined policies for how they will help settle a dispute between buyers and sellers.

* Look for visual cues that a website is secure, such as a URL address that begins with “https” or a lock symbol on the lower part of the page. These signs indicate a website has taken security measures.

* If you can’t find a company’s physical address and customer service phone number on its website, consider doing business elsewhere.

* Be wary of private sellers offering goods at extremely low prices, or those who require you to pay by money transfer. Don’t believe a seller who claims your money transfer will be held in escrow – Western Union does not offer an escrow service – or one who suggests you put the money transfer in a friend’s name for security purposes changing it after you receive the goods. Once the criminal has your friend’s name, he or she may be able to pick up the money transfer.

“Money transfer is a great way to send money to family and friends for the holidays, but you should never use it when dealing with someone you haven’t met in person,” Marostica says. “And you should never send a money transfer to pay for goods or services from an individual on the Internet.  Hopefully this will prepare you for a safe online shopping experience this holiday season. Be safe on and offline. Happy Holidays!

To learn more about fraud prevention, visit www.westernunion.com/stopfraud.

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5 Ways To Save Big on Mobile

Five ways to save big money on your cellphone billGirls - On- Phone - Tempo Wireless

(BPT) – Cellphone plans these days can top $100 or even $200 a month, once you include the cost of data. That’s a lot of cash just to stay connected.

Fortunately, consumers can take a few easy steps to slash their bills – without sacrificing quality.

1. Switch to a no-contract provider           

You can cut your phone bill in half, or more, simply by switching to a no-contract provider. Consumer advocates point to no-contract plans as a smart option for consumers, offering competitive quality at substantial savings.

What about the quality of service? Not to worry: Many no-contract providers use the same networks as the big carriers. Look for language like “uses the world’s largest GSM network.” That just means they route calls over the same towers as one of the big networks.

No-contract plans are soaring in popularity. Nationwide, one in four cellphone owners has a no-contract plan. Consumer advocates are cheering the trend. “Many consumers don’t realize the savings that are available simply by switching carriers,” says Norman Klugman, chief operating officer of Pure TalkUSA, a leading no-contract provider. “Some of our customers have saved hundreds of dollars a year – in at least one case, enough to go on a Caribbean cruise.”

2. Rely on Wi-Fi for data usage

The biggest reason cellphone bills are soaring is the cost of data. Everyone loves to stream music and video on the go and many people are paying big bucks for the privilege.

Take a look at your cellphone bill and see how much data you’re using each month. Chances are you can cut down on that number by using Wi-Fi wherever it’s available, which won’t count against your monthly data allotment.

Once your data usage levels off to a more reasonable level, make sure you aren’t paying for more than you need. You may be able to switch to a cheaper plan that includes less data.

3. Ditch unlimited talk and text messaging plans

Many cellphone users pay for unlimited talk and text, which is often necessary. Try limiting your monthly minutes and text message use and see if you can get by on a more slimmed-down, cheaper plan.

How do you cut back on minutes? Many apps, such as Skype, offer free talk services over Wi-Fi that enable you to chat with friends without running up your bill. Texting apps such as WhatsApp and GroupMe allow you to send messages for free.

4. Stop using 411 and other paid directories

We’ve all been there. You’re in a tough spot and can’t find the number of the closest gas station or pharmacy, so you dial 411 on your cellphone. Using 411 and other paid directories can add up quickly, costing a couple of dollars for each call.

Instead, try using your Wi-Fi connection to look up information on your phone’s Internet browser or maps application. Leading Web search engines like Google and Bing also offer free directory services.
5. Consider a family plan

It’s economics 101: buying in bulk saves money. This holds true for phone service, too. Most carriers offer some kind of family plan that offers meaningful discounts for getting the entire clan on the same calling plan. Some even offer shared data packages.

5 Ways To Save Big On Mobile

Helping People Save on Wireless

The Perfect Opportunity!

Never before in the history of Direct Selling has there been a company that offers a FREE enrollment, FREE Service and pays an upfront and annual or residual income! Finally, there is! It’s called Tempo Wireless!

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Importance Of Technology To Small Business Owners [Infographic]

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 Small Businesses are focused on social media and digital marketing.

For small business owners, email rates as the top software tool (47%) for running their business, followed by financial management software (29%), according to a Staples’ study of 510 small business owners conducted online by Harris Poll during late summer 2014. Additionally, the survey shows the importance of technology to small businesses of all kinds.

“More than ever, small businesses rely on technology to make more happen every day,” said Alison Corcoran, senior vice president, North American stores and online, Staples. “Staples offers an expanded assortment of the latest technology products in store and online, as well as Staples EasyTech™ services to help our small business customers so they can focus on running their business.”

The survey also shows that this is a crucial season for small businesses, with 62 percent looking forward to fall as the start of the holiday. Overall, about a third (31%) plan to invest in online marketing this fall.

Additional facts revealed in the Staples Small Business Owners Survey include:

  • Drive profits: Small business owners want to improve business by increasing promotional marketing (26%), developing social media (21%) and managing inventory better (14%).
  • Technology focus: 71% of small business owners say the computer is the most crucial piece of office equipment.
  • Everyday focus: 63% of small business owners don’t have a five-year plan.
  • Buying decisions: 96% of small business owners are involved in purchasing products for their business.
  • Omnichannel shoppers: More than half (53%) of small business owners use the convenience of shopping both channels, with 82% shopping in store and 66% shopping online.
  • More efficient: Small business owners plan to “get smart” increase efficiency this fall by focusing on marketing and advertising (28%), cash flow management (26%) and social media use (26%).
  • Fall clean-up: 56% of small business owners actually plan a fall clean-up.

 

 

Importance Of Technology To Small Business Owners [Infographic]

Small businesses rank the computer as their most important tool and email as the top software for running their business. The infographic below shows the significance of autumn as small business owners gear up for the holiday shopping season with plans to increase promotional marketing, develop social media and manage inventory better.

 

Importance of technology to small business owners [Infographic]Survey highlights importance of technology to small business owners [Infographic] via Staples

For small business expert tips and details on savings visit: Staples SBO Success

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StumbleUpon for Business

StumbleUpon-for-Business

StumbleUpon for Business: Networking and Social Media Marketing

Most people are pretty active on the main social media platforms such as Facebook, Twitter, LinkedIn and sometimes Pinterest.  But, what about StumbleUpon; the social media platform that can put your website or business in from of millions of people.

StumbleUpon is a mix between Pandora Online Radio and Pinterest.

With StumbleUpon, you can easily discover new and interesting stuff on the Web.  Look for what you like, and StumbleUpon introduce you to amazing web pages, videos, photos and more that you wouldn’t have found on your own.  The main functions of StumbleUpon are “dislike,” “stumble,” and “like.” Users can go through and “like” or “dislike” websites and “stumble” upon new ones. In a nutshell, it is a website discovery tool that can be great for your business via Social Media Delivered.   As you Stumble through great web pages [whether you Like or Dislike], StumbleUpon recommendations content that is best for you.  StumbleUpon will show you web pages based on that feedback as well as what similar Stumblers and the people you follow have Liked or Disliked.

What some are saying about StumbleUpon:
“the entire Internet, all in one place,”  ”an epic journey” and “a map to an adventure you wouldn’t otherwise have found out about.”

Whether you’re interested in Humor, Photography, Fashion or Sports, StumbleUpon will have something for you.  Every Stumble is an adventure, and something amazing is always just a click away.

Resources

The official blog for stories about StumbleUpon and our users, product updates, and tips on finding the best stuff on the Web. Visit StumbleUpon

StumbleUpon Business – Explore the world of business, from small business management to profit margins.

StumbleUpon Business Tools

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Free Templates: Visual Social Media Updates via @HubSpot #InboundMarketing

What made that eCommerce graphic go viral on social media?

When you’re perusing Facebook or Twitter, which content grabs your eye? If you’re human (and I think you are!), it’s probably the updates with an image.  The issue is that creating visual content for an eCommerce business takes lots of time.  That’s why I’m sharing with you, these 60 customizable templates created by HubSpot, just  for you.  HubSpot’s social team uses templates to design images for social media marketing campaigns to save time. Today, you can download the image templates for yourself. You can edit them in PowerPoint so you don’t even need fancy design software.

 

social-image-templates-laptop

Get more fans to share your content with these 60 customizable templates. 

People are 44% more likely to engage with content on social media that contains pictures. As I mentioned before.. Creating visual content takes more time and resources.  These templates are in PowerPoint, so they’re very easy to edit — no Photoshop skills required! Simply customize the text on an image, save it, and post it to social media.

Free Templates Visual Social Media Updates Inbound Marketing

Your comprehensive download includes:

  • A PPT with 30 rectangular image templates, and a PPT with 30 square templates.
  • An assortment of warm, cool, and neutral color combinations to align with your brand.
  • Detailed instructions on how to use the templates to create social media content your audience will want to share.

Share these social media marketing goodies  with your colleagues. I’m sure you’ll make their day.

Information Submitted Will NOT Be Shared.

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5 Reasons To Blog – #DigitalMarketing

Digital-Marketing---5-Reasons-Why-Blogging-is-the-New-Internet-Marketing-Tool

 

5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 1990s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As this digital marketing wave continues to move forward,  many have yet to tap into the blog’s potential and impact for online marketing.  Here are 5 reasons why you should use blogging as an Internet [Digital] marketing* tool.

1.Blogging is simple.  The simplest way to get your message on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC / Tablet or a Smart Phone, with blogging app, (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of mobile access, your message is always within reach of your audience.  Let them explore your site by using a short e-mail message as teaser to your blog post.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.

Give your business a boost by using blogging as an effective Digital Marketing Tool.

 

Still on the fence about participating in Blogging or Writing 101? Last call to hop off and join a merry bands of bloggers on Blogging U!

Blogging U’s next offerings start this Monday, September 15. Blogging 101 is a month of bite-size assignments to help you build up your blog, and Writing 101 is a write-every-day challenge to help you build a writing habit and push you as a writer.  Blogging U. challenges are completely free, and a whole lot of fun. They offer some of the best guidance and resources, and you’ll complete the exercises on your own time and in a way that works for you. Each challenge also has its own private community site for feedback and support — a great way to make connections that will keep you inspired and motivated.

If you’re interested in developing your blog or working on your writing but aren’t sure where to start, then try some HubSpot’s Topic Generator

 

Other Resources – Blogging

Is Blogging Still Useful? – Internet Marketing & SEO

The Fundamentals of Blogging – Inbound Methodology

*Internet Marketing and Digital Marketing are used interchangeably online.

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