While Facebook is popular across a diverse mix of demographic groups, other sites have developed their own unique demographic user profiles, the report notes. For example, Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduates and Internet users in higher income households. Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites. And there is substantial overlap between Twitter and Instagram user bases. – See more at: http://ow.ly/2acU8v
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