3 Steps to Social Media Success- Establish, Engage, and Build

Crack The Social Media Code

What is the fascination with numbers on social media sites?

Watching your fan count throughout the day, hoping to get to a specific number and see an increase in sales typically isn’t the winning plan. Whether the number is 100, 500, 1,000 or 10,000, the number of Facebook likes and Twitter followers can turn into focusing on superficial numbers. Don’t get lost in what you see others doing for their business. Come up with a plan that works for your potential customers. Focus on your overall marketing strategy.

Facebook has 109,615,258 (1-16-14, 10:00 am CST) likes because it gives people the power to share and make the world more open and connected. https://www.facebook.com/facebook

#1 Rule: Be real! There is only one you. Be that person. Don’t pretend to be something that you aren’t.

What type of results are you seeing with your Facebook page? Have you been able to get past the 100-150 courtesy likes from your warm market of family and friends? Is your audience engaging? Or are you stuck? Do you have tips for success you can share and help others?

5 TIPS For Success Facebook and Social Media

Engage early and often. You need to engage your audience right away!  Have readily available educational content, email opt-ins, videos, links to relevant content and sites etc.  Don’t be shy in asking for engagement via appropriate invitations via polls, contests, video, graphics, RSS feeds etc.  Respond to people who comment daily if possible.

Brand yourself and your page. Would you create a website that looked and smelled like all of your competitors? I hope not! Your Facebook page should not be any different!  It should do more than speak the same boring language and host the same boring standard graphics as every other Facebook page out there. Be bold. Be different. Integrate your brand into the badge photo on the left hand side, into the tabs and anywhere you can. If you don’t have graphic and design skills in-house then hire an agency to create a custom Facebook page for you.  They are not expensive and you will see positive return in short order if executed by a team with experience.

Be professional. Remember, although you may be tightly connected with a good majority of your audience don’t forget you are still conducting business. I have seen some Facebook pages lately filled with immature content.  In extreme cases I’ve seen some posts I wouldn’t want my mama’ to see. Use the mama’ test.  If you wouldn’t want your mama’ to see a video or other content, then by all means do not post it on your Facebook business page wall!

Remember Facebook is not the only social network. Do not put all of your eggs in one basket.  Do your research and determine what other social networks will best provide a positive return on your investment.  Focus on one or two others such as Twitter and LinkedIn.  Leverage the relationships you build on Facebook to grow them further or connect in different ways on other platforms. Every social network offers a different tone, and different ways that people engage.  Some people are more comfortable commenting on a post on your blog or LinkedIn.  While others may prefer to Tweet with you and communicate via Facebook.

Build Your Relationships. Value your relationships.  Relationships are essential to the success of any venture and the essence of Facebook and Social Media. The more trust, friendship and depth you have in a social platform, the more success, whether business or personal.  It is said that “people will listen to you cause they like you, but people will support or join a business (Page or Profile) only if they respect you.” Reinforce your professional brand & keep your followers engaged by sharing a great article from your field of expertise.



Marketing Tips From the Pros

Google + Business

How to Create a Google+ Business Page in 5 Simple Steps

Read – Top 10 Features of a Winning E-Commerce Site

Also Check Out – HubPages- Generating Traffic

For Facebook FanaticsWhat Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like


Husband, Dad, Entrepreneur, I.T. & Social Media Pro. Biz Savvy Geek💻📱📶💵 ✈️ Motto: To Thyself Be True. 📍Dallas (Plano), TX

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6 comments on “3 Steps to Social Media Success- Establish, Engage, and Build
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