90% of information transmitted to the brain is visual, and there is another theory that says visuals are processed 60,000 times faster in the brain than text. 40% people will respond better to your visual content than plain text.
Visuals could mean images, photos with text overlays, videos, memes, CTA banners etc.
When trying to reach young adults, use videos and images. 85% of US Internet users watch videos online, with age group 25-34 being most active. If you’re targeting adult males, your videos have 40% more chance of being viewed than by adult females.
Check out this infographic for more amazing stats on how visual has grown on the Internet.