5 Reasons Why Blogging is the New Internet Marketing Tool
Blogging is a concept that started in late 1990s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As this digital marketing wave continues to move forward, many have yet to tap into the blog’s potential and impact for online marketing. Here are 5 reasons why you should use blogging as an Internet [Digital] marketing* tool.
1.Blogging is simple. The simplest way to get your message on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC / Tablet or a Smart Phone, with blogging app, (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of mobile access, your message is always within reach of your audience. Let them explore your site by using a short e-mail message as teaser to your blog post. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by using blogging as an effective Digital Marketing Tool.
Still on the fence about participating in Blogging or Writing 101? Last call to hop off and join a merry bands of bloggers on Blogging U!
Blogging U’s next offerings start this Monday, September 15. Blogging 101 is a month of bite-size assignments to help you build up your blog, and Writing 101 is a write-every-day challenge to help you build a writing habit and push you as a writer. Blogging U. challenges are completely free, and a whole lot of fun. They offer some of the best guidance and resources, and you’ll complete the exercises on your own time and in a way that works for you. Each challenge also has its own private community site for feedback and support — a great way to make connections that will keep you inspired and motivated.
If you’re interested in developing your blog or working on your writing but aren’t sure where to start, then try some HubSpot’s Topic Generator
Other Resources – Blogging
*Internet Marketing and Digital Marketing are used interchangeably online.