Four years ago I read an article, “Why Blogging is One of the Main Tools for Attraction Marketing”. It stated [unequivocally] that blogging is one of the major pillars of internet marketing. I can’t argue. Blogging has done wonders for me in terms of branding, business and influence, just to name a few. And like my mentor, I strongly believe that a blog increases your chances of making money online through attraction marketing.
Blogging Gives You an Audience
Without a blog, you will find it difficult to reach out to prospects and engage them. If you don’t blog (similar to not having website) no one will know that you even exist. It may also take your prospects a long time to discover you when you don’t have a blog. So, start a blog and you will simplify the process of establishing and engaging with your audience online.
Blogging Connects You with People
Also, when you blog regularly, then you stand a better chance of attracting more people to your business. There are hundreds of thousands of people surfing the web looking for leads or useful information and products. All these people need solutions, they need inspiration, and they need to connect with people that will transform their lives.
Blogging Reveals Your Personality
The reason is that people connect with people who have an inviting and admirable personality. Your style or writing, your tone, and your voice have the potential to draw people to you or drive them away. When done properly, blogging increases online lead generation and portrays you in good light among your peers, potential audiences and prospects.
Blogging Makes You a Niche Leader
Once you become a niche leader, you will gain more influence through your words, opinions, and perspective. Customers and B2B marketers will not only admire and love you, but they will yearn to connect with you so that they can benefit from your knowledge and insight.
Blogging Builds Awareness about Your Brand
Through blogging, people will know and understand your brand much better and be more receptive to your marketing and brand messages. Also, they will be eager to introduce others so that they too can experience the power and influence of your brand online. With such benefits, you have no excuse for not embracing attraction marketing via blogging.
Blogging Allows You to Share Your Expertise
When you blog and share your expertise, you give your audience reason to follow and subscribe to your blog. The good thing about blogging is that it can serve any industry pretty well. It doesn’t matter whether you are in the retail sector, education, personal training, or health and fitness, or finance, blogging bring out the best in you for the benefit of your audience and prospects.
Blogging Gives People Reason to Join Your Social Networks
As people notice you online, they will share links to your blog or articles and create buzz about what you do and say. This will elevate your status and the power of your content marketing campaigns. Ultimately, you will find yourself spending much less on online marketing as your networking marketing circle grows to match your influence.
No matter how you want to look at it, I can confidently say it pays off to use blogging as a tool for attraction marketing. Blogging has the potential to endear you to an audience and increase your influence and authority online. It not only reveals your personality, but it also increases awareness about your brand or business.