Facebook (http://facebook.com) is considered to be the most popular and fast growing social media website in the world today. With an overwhelming number (2 billion active users, June 2017) users, Facebook has become the most visited website after Google and has become the social media site for people to share their photos, videos and other content on the internet. This amazing popularity of Facebook has made it one of the most sought after mediums for marketing by many businesses and entrepreneurs. Using the unbelievable reach of Facebook, companies can easily showcase their products and brands for their targeted audience and can create a number of leads for their business. Let’s look at some of the “Best Practices for Facebook Marketing and Lead Generation”.
The following is a list of the best practices that one must try to implement in order for Facebook marketing to be effective:
Building a Facebook Page
The first and most basic step towards Facebook Marketing is to build a page for your business on Facebook. Add information about your business and the products or services that you offer on your page for the people to see.
If you have a physical outlet of your business then adding it to your Facebook page through the Places option is a good way of sharing stuff about your business. These will build a solid foundation for your marketing campaigns in future.
Engaging with the People
The next step after having created a Facebook page is to start engaging with the potential customers of your products. You can do this more effectively by sharing even the smallest details or information about your business on your page.
The more regularly you update your page by sharing content, pictures or even videos, the more people you are going to attract towards your page and your following will began to increase. It is best to be continuously engaging with your fans to make your Facebook marketing campaign a success.
Amplify Your Reach
Once you have a reliable and loyal fan base on your page, your next step should be to start building and amplifying your reach. The most simple way to do this is to keep sharing informational content with your fans and prompt them to share it with their network.
The more times any content on your page is shared or interacted with by your fans, the more times it appears on their news feed and is likely to be seen by other people of his social network. This will create the word of mouth effect and your reach is going to amplify without you having to do anything.
Develop Your Product through Facebook
When you have garnered enough fan following, your next step in Facebook marketing should be to use Facebook as a means to develop and make changes in to it according to the feedback and engagement of your customers. Come up with competitions and events that are targeted towards gaining feedback from the customers about your products or services and gauge what your fans want.
You can make use of the questions and polls options provided by Facebook to get to know what your fans want to see in your products/services offerings. This feedback from your fans/audience can help you in making your product/services more appealing to the customers and will make your Facebook marketing more productive and effective.
Increase Your Sales
The next step in using Facebook to your advantage is to increase your sales by asking the customers to share their experiences about using your product/services. The more the customers share about their buying experiences the more it will serve as a word of mouth and will encourage the other potential customers to buy the product/services.
Facebook marketing can prove to be great for increasing the traffic coming to your website as well. You just have to consistently share informational content about your brand or product/services on your page. Use the concepts of online content marketing along with your online marketing scheme on Facebook to get the desired results more quickly. You can also use Facebook video marketing (Facebook Live) to boost your incoming traffic to your website as well and increase your sales this way too.
Building Loyalty and Deepening Relationships
Another golden principle of Facebook marketing is to stay connected to your fans and followers. Keep on providing them some or the other incentive so that they remain loyal to your page.
You can do this by offering free stuff as well as discounts and sales on products/services for the Facebook fans that share your posts or comment on them the most times. Such incentives are sure to deepen the relationship between you and your fans and can help you in reaping the rewards of your Facebook marketing strategy.
Effects of Facebook Marketing on Lead Generation
The generation of leads is a very important aspect of Facebook marketing. You can get a number of leads to your website and your business through marketing your product/services on Facebook. The reason for this is simple, everything you share on your page gets shared gets displayed on your fan’s news feed every time they interact with it in any way and created virality. Facebook marketing can end up providing you more organic leads than you could get by utilizing any other internet marketing technique.
Though Facebook can be one of the most effective wways of marketing, using Facebook marketing as a tool in your overall marketing strategy is not enough. You have to take the right steps and follow some basic guidelines for getting the desired results from your Facebook marketing campaign. It is not wrong to say that Facebook marketing plays a great role in the generation of organic and authentic leads for a business. However, if used correctly, the practices for Facebook marketing can help a business in generating a loyal fan base and in increasing their sales in the process.